I am an Analyst, Marketer, and Researcher

20 years of experience in various aspects of:

I’m a data cruncher and digital strategist that loves to dive into the metrics- website traffic, impressions click rates, conversions, and engagement - to decode how campaigns are performing and how to best optimize it.

Digital Marketing Strategist

• Experienced in SEM Marketing
• Segmentation and retargeting campaigns
• Developed ad copy and creative images
• Reported and analyzed website analytics
• Keyword analysis
• A/B testing campaigns

I'm a research junkie. Always embarking on a treasure hunt, digging for that secret knowledge about our audience, competitors, and the market as a whole. The precious nuggets of information are instrumental in creating content that resonates with a target audience, as well as making well-informed business decisions.

Utilized various research methods to:

• Identify new product features
  
• Determine brand personality
• Customer segmentation
• New brand development
• Content for publication

Diving into surveys, slicing and dicing data, and sharing findings is all part of the research hustle. But seeing the hard work featured on well-known media outlets makes my nerdy heart flutter!

Developed the best user experience by understanding how consumers portray website designs and identifying problematic elements through the use of various usability study methods such as preference testing, first-click test, 5-second test, navigation test, etc.

Crafting smart marketing tactics that not only keeps a brand shining in the spotlight but also helps build and nurture a closer relationship with an audience.

Brand Placement